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The growth of Women and Wealth

A closer look at Australia’s growing cohort of high-net-worth female investors.

An evolving landscape

The landscape of high-net-worth women in Australia is undergoing significant evolution, driven by increased participation of women in the workforce, coupled with higher educational attainment and a growing interest in entrepreneurship. Moreover, women are set to inherit AUD$3.2 Trillion, in the largest wealth transfer Australia has seen.

JBWere has partnered with CoreData to research Australia's growing cohort of high-net-worth women. Using both qualitative and quantitative methods, the research shines a light on their increasing influence and wealth management needs. It also highlights the challenges they continue to face.

Women are accumulating their own assets and investments, while also benefiting from intergenerational wealth and Baby Boomer business transfers. Together with higher divorce rates, especially among older generations, high-net-worth women are often required to navigate wealth management, at times without prior experience or existing relationships with professionals.

Many women exhibit strong interest and capability in managing their financial affairs. However, women often face barriers and biases when accessing financial services. At JBWere, we believe it is essential the barriers and biases are addressed to effectively serve this growing cohort.  

Download the full report for deep insights on:

  • the key drivers of the rise of high-net-worth women investors
  • barriers to engagement with financial services
  • the challenge of finding women advisers
  • engagement with financial services providers
  • importance of building a holistic relationship, and
  • the challenges of networking and women events.


Women set to inherit $3.2T in Australia’s largest ever wealth transfer.

“I’m looking for somebody who looks at the whole package. […] They have to look at who you are, what you’re doing in life, and where you’re going. And not only obviously me, but how I exist in my marriage and what’s happening in the family.”             
 - Bronwyn, HNW legal professional / Not-for-profit board member

Supporting high-net-worth women at JBWere

At JBWere, we are dedicated to protecting and growing the wealth of high-net-worth women and taking a leadership role in supporting your wealth management needs.

Tailored advice


We provide customised financial plans and investment strategies that address the specific needs and goals of women, such as retirement planning, wealth preservation and inheritance. 

Investment approach


A trusted JBWere adviser will bring access and expertise to help you explore a range of investment opportunities, including non-traditional assets such as alternative investments, private equity and private debt.

Family advisory


Our Family Advisory is concerned with much more than the transfer of wealth. We seek to understand the history and complex web of relationships that underpin a family’s wealth, exploring what matters to women involved as individuals, and as part of the wider family unit. 

Diverse and inclusive advisers

We have a diverse team of financial advisers that understand the unique challenges and opportunities women face in wealth management.

Use our adviser search tool to get in touch with an adviser in your state.

Women in leadership at JBWere

Across multiple levels that advocate for policies and initiatives that promote gender equality and financial empowerment for women on a broader scale.

More information

Visit Why JBWere to find out more about wealth management.

For support with banking and investments from NAB Private Wealth, visit

Contact a financial adviser

At JBWere, we are dedicated to protecting and growing the wealth of high-net-worth women and taking a leadership role in supporting your wealth management needs.

Use our Adviser Search tool to find an adviser in your state.

JBWere Adviser Search

The Growth of Women and Wealth Report ('Report') is not an offer to sell or the solicitation of an offer to buy any financial product or service in any jurisdiction where such an offer or solicitation would be illegal.  JBWere Ltd engaged CoreData Research to prepare the Report for distribution to clients and other interested parties. The information contained in the Report is subject to change without notice.

JBWere Ltd (JBWere) ABN 68 137 978 360 AFSL No. 341162 believes that the information contained in the Report is correct and so far as laws and regulatory requirements permit, JBWere, its related companies, associated entities and any officer, employee, agent, adviser or contractor thereof (the "JBWere Group") does not warrant or represent that the information, recommendations, opinions or conclusions contained in the Report ("Information") is accurate, reliable, complete or current and it should not be relied on as such. The Information is indicative and prepared for information purposes only and does not purport to contain all matters relevant to any particular investment or financial instrument. Subject to any terms implied by law and which cannot be excluded, the JBWere Group shall not be liable for any errors, omissions, defects or misrepresentations in the Report (including by reasons of negligence, negligent misstatement or otherwise) or for any loss or damage (whether direct or indirect) suffered by persons who use or rely on the Information. If any law prohibits the exclusion of such liability, the JBWere Group limits its liability to the re-supply of the Information, provided that such limitation is permitted by law and is fair and reasonable.

Please refer to the full details of the important disclosures, available in the Disclosures section of the JBWere Limited website.

Copyright© 2023 JBWere Ltd ABN 68 137 978 360 AFSL 341162 is a wholly owned subsidiary of National Australia Bank Limited ABN 12 004 044 937 AFSL No. 230686 and Australian Credit License 230686.  NAB does not guarantee its subsidiaries’ obligations or performance or the products or services its subsidiaries offer.  All rights reserved.  No part of this document may be reproduced, adapted or transmitted in any form by any process without the written consent of JBWere.

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: This information is only for distribution in Australia and New Zealand.  This communication is being furnished to you solely for your information and may not be copied, redistributed to any other person.


The information presented in the Report is believed to be correct at the time of publishing and sources for all the information are indicated. If not indicated, they are from CoreData’s existing base of syndicated research and publicly available market intelligence. The research is for general informational purposes only. It does not constitute professional advice and should not be relied upon as such. The writer and the organisation disclaim any and all liability for any consequences that may result from the use or reliance on the information presented. CoreData Pty Ltd is a global member of The Research Society as well as ESOMAR, and abides by their research and publication practices and follows the privacy regulations enshrined in each country it operates. CoreData Pty Ltd. ABN 46111644243, Suite 412, 15 Lime Street, Sydney NSW 2000